Jay-Z and Kanye West’s ‘Watch The Throne’ Sells 436,078, Breaking an iTunes Record

Billboard has confirmed the first week sales of Watch The Throne. According to Nielson Soundscan, Jay and Kanye sold 436,078 copies in total,  including both digital and physical CD sales. 321,000 of those units were through downloads. They also broke iTunes records for first week sales with 290,000 downloads, beating out Coldplay’s previous record set in 2008 with their LP, Viva La Vida.

WTT marks the 12th #1 album debut at Soundscan by Jay-Z, and the 5th #1 album debut by Kanye West.

Jay-Z & Kanye West's "Watch The Throne" Breaks iTunes Sales Record

Hov and 'Ye's collaborative album becomes the highest selling digital album in history for first-week sales.

Jay-Z and Kanye West's collaborative album Watch the Throne, which was released exclusively to iTunes last Monday (August 8th), has broken a record for the online store.

According to reports, the LP has become the highest selling album in the store's history for first-week sales, moving about 290,000 copies to break Coldplay's previous record with 2008's Viva La Vida, which sold 155,000 copies.

Upon its release last week, Watch the Throne rocketed to number one in 23 countries worldwide. Final first-week sales, inclusive of digital and physical units, will be reported on Wednesday.