MORE PEOPLE watched this year’s Super Bowl than any other television show ever. Ever!
The Peacock Network’s telecast of Sunday’s Super Bowl recorded the largest-ever viewership for a TV show in the history of the medium.
An average of 111.3 million people were watching the game at any one time, according to ratings Nielsen Co. released Monday. That topped the previous high of 111 million viewers set when Green Bay beat Pittsburgh in last year’s Super Bowl.
The show also recorded the most-watched half-time show, which starred Madonna, ever.
Going in, experts projected a big number for the game because the Giants and Patriots were in a rematch from a Super Bowl decided by last-minute drama. Likewise, the game pitted two major TV markets.
The average audience peaked at 117.7 million viewers between 9:30 p.m. and 9:58 p.m., just as the outcome of the game was in question.
Typically, the Super Bowl is the most-watched telecast of any kind each year because it draws in casual viewers who normally do not watch football or sports, but are drawn to the spectacle.
In Boston, a whopping 81% of the televisions turned on were tuned to the Super Bowl telecast, according to Nielsen. That was the largest percentage of any city in the country. In New York the number was 74%.
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