Last August, Abercrombie & Fitch made a media splash by announcing that they would pay Mike "The Situation" Sorrentino not to wear their clothes. Now three months later comes — The Litigation!
Filed in Florida, the lawsuit claims Abercrombie infringed "the GTL and The Situation trademarks," by selling T-shirts that said "The Fitchuation" and "GTL...You Know The Deal" on them. The company marketed these shirts without paying Sorrentino anything, while simultaneously distancing themselves from him in a press release. Gawker
Filed in Florida, the lawsuit claims Abercrombie infringed "the GTL and The Situation trademarks," by selling T-shirts that said "The Fitchuation" and "GTL...You Know The Deal" on them. The company marketed these shirts without paying Sorrentino anything, while simultaneously distancing themselves from him in a press release. Gawker
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