Lil Wayne plans to make his upcoming album, Tha Carter IV, available at digital retailers at midnight after he performs on the 2011 MTV Video Music Awards this Sunday (August 28.) The album has been delayed several times, but it looks like he is timing its release to coincide specifically with the program.
“I am extremely excited to be the first artist to utilize such an amazing idea. I hope that I can open the door for others," said Wayne in a statement.
The strategy of releasing an album digitally prior to its street date has helped prevent leaks and also helped Jay-Z and Kanye West's Watch the Throne break the iTunes record for most digital first-week sales.
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