Monday, February 7, 2011
Rock Music Outsells Rap [Nielsen rep equates rock’s dominance to the popularity to back catalogue sales of classic acts…]
XXL reports:
Rap music may rule the airwaves, but rock music surprisingly owns the charts. In a story in New York’s Daily News, writer Jim Farber took a close look at the Nielsen SoundScan figures to discover that rock was the most profitable genre in terms of record sales last year.
While hip-hop attained several serious accomplishments last year – including earning a four percent sales increase in sales (the only musical genre to experience a sales increase) and boasting the highest selling album of the year with Eminem’s Recovery (3.5 million units and counting)—rock music moved more albums due to the popularity of classic rock acts back catalogue sales.
According to SoundScan, 103 million rock discs were purchased last year, while only 27 rap LPs were sold. If alternative and metal CDs are taken into consideration, then that bumps rock’s overall numbers to 188 million.
“There isn’t any genre that translates better to catalogue sales than rock,” David Bukula, Nielsen’s senior vice president told the Daily News. “Last year, 55% of our overall track sales came from catalogue.”
“Who’s going back to rediscover DMX right now, as opposed to who’s just discovering the Beatles?” Bakula added.
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