Even though "American Idol" slipped in the ratings last year and has shaken up its judging panel, it still commands by far the highest ad rates for any regular primetime network show.
Ad Age reported today that when "Idol" returns next year, sponsors will pay an average of $467,617 for a 30-second spot on Tuesdays, then a bargain $400,546 for the Wednesday results show.
The only other regular primetime show in the "Idol" ballpark is NBC's "Sunday Night Football," which charges an average of $415,000 per 30-second ad.
The most expensive show after that is Fox's "Glee," which averages $272,694 for a 30-second spot in the fall, then boosts the price to $373,014 in the spring when it airs after "Idol."
The price tag for "Glee" illustrates how much advertisers will pay to reach younger audiences.
"Glee" isn't even in the top 20 for total viewership, but since it scores big with 18- to 49-year-olds, it can charge much more than, say, ABC's top-rated "Dancing with the Stars." "Dancing" has millions more viewers, but many of them are older, so ABC only averages $204,806 for a 30-second spot.
After "Glee," the rest of the top-10 most expensive shows starts with Fox's "Family Guy" at $259,289, just ahead of Fox's "The Simpsons" at $253,170.
Fox's "House" averages $226,180, followed by ABC's "Grey's Anatomy" at $222,113, NBC's "The Office" at $213,617, ABC's "Desperate Housewives" at $210,064 and CBS's "Two and a Half Men" at $206,722.
Rates do reflect yearly shifts in what's hot. "Grey's" and "Housewives" are less expensive than last year, for instance, while the tab for "Glee" has almost doubled. Awards and critical praise helped boost ABC's "Modern Family" to $193,635 and CBS's "Big Bang Theory" to $195,077.
The most expensive new show, by the way, is CBS's "Mike & Molly" at $189,160.
Ad Age reported today that when "Idol" returns next year, sponsors will pay an average of $467,617 for a 30-second spot on Tuesdays, then a bargain $400,546 for the Wednesday results show.
The only other regular primetime show in the "Idol" ballpark is NBC's "Sunday Night Football," which charges an average of $415,000 per 30-second ad.
The most expensive show after that is Fox's "Glee," which averages $272,694 for a 30-second spot in the fall, then boosts the price to $373,014 in the spring when it airs after "Idol."
The price tag for "Glee" illustrates how much advertisers will pay to reach younger audiences.
"Glee" isn't even in the top 20 for total viewership, but since it scores big with 18- to 49-year-olds, it can charge much more than, say, ABC's top-rated "Dancing with the Stars." "Dancing" has millions more viewers, but many of them are older, so ABC only averages $204,806 for a 30-second spot.
After "Glee," the rest of the top-10 most expensive shows starts with Fox's "Family Guy" at $259,289, just ahead of Fox's "The Simpsons" at $253,170.
Fox's "House" averages $226,180, followed by ABC's "Grey's Anatomy" at $222,113, NBC's "The Office" at $213,617, ABC's "Desperate Housewives" at $210,064 and CBS's "Two and a Half Men" at $206,722.
Rates do reflect yearly shifts in what's hot. "Grey's" and "Housewives" are less expensive than last year, for instance, while the tab for "Glee" has almost doubled. Awards and critical praise helped boost ABC's "Modern Family" to $193,635 and CBS's "Big Bang Theory" to $195,077.
The most expensive new show, by the way, is CBS's "Mike & Molly" at $189,160.
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