Roc Nation's Rita Ora Covers Complex Magazine [PHOTOS]

After revealing their G.O.O.D. Music flavored cover yesterday, Complex delivers the second cover (on the flipside of the mag) which features Rita Ora. The Roc Nation artist was once seen as just a Rihanna lookalike but it is slowly but surely making a strong impression in the game. And contrary to what you may have thought, she was never trippin' off the comparisons to Rih Rih, who is also managed by Roc Nation.

“Rita is the kind of artist who's going to win by just being herself,” says Tyran “Ty-Ty” Smith, a partner in Roc Nation. The hard part, he says, is simply establishing her identity. “When Rihanna came out we heard the Beyoncé comparisons. People jump to that when it's someone they don't know. Like, ‘Oh, that's that girl who wants to be Beyoncé.' Now they're saying the same thing about Rita, that she's the new Rihanna. She just has to show them who she is and she will be fine.”
But Rita doesn't mind the Rihanna comparisons one bit. “I admire Rihanna,” she says. “She works her A$$ off. She hasn't had a break and she has given people hit after hit after hit. That work ethic and discipline is hardcore. That's the kind of Isht that I want to do. That I will do.”

All good, and you can read the rest of her cover story here. But really we're just looking at the photos of this British beauty, which you can check out in the gallery